Ferragamo Viva

What gives you life? To launch their reimagined ballet flat, Viva, Ferragamo asked the talent to muse over this question–contemplating confidence and creativity.

Shot in December, close to the shortest day of the year, the single-day shoot was an intricate dance, two photographers and a film team working around each other to complete the shotlist before the early sunset. I produced this shoot for Lolly Would Productions.

See Ferragamo’s Viva here