Devon Lach 

Devon Lach is a creative producer and design operations leader who makes award-winning work. At Robinhood, she oversees production for the Brand Defining team, turning ambitious visions into launched realities.

With experience at Airbnb, Lucid Motors, and Next Insurance, she specializes in high-stakes brand transformations. Her superpower is building transparent systems that align teams, unlock creative potential, and drive clarity in complex organizations.


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Work

1. Robinhood Rebrand 
   
2. Robinhood Gold 
3. Robinhood x Lauren Bamford 
   
4. NEXT Rebrand 
   
5. NEXT Leaving Sucktown 
   
6. NEXT On Hold Music Show
   
7. Airbnb Plus 
8. Prynne Magazine 
9. Dazed Magazine: Spring 2020
   
10. Ferragamo Viva 
    
11. Airbnb Experiences
    

Robinhood Gold  

Index

Head of Creative: Carlo Luetto
Group Creative Director: Tim Scales
Creative Producer: Devon Lach 
Art Director: Loren Boggs 
Copywriter: Noah Phillips 
Director: Ian Schwartz & Dante Ariola 
Production Company: Pretty Bird & MJZ


Robinhood Gold provides benefits usually reserved for the wealthy for only $5 a month. 

This campaign played on these outdated tropes with a brutually honest spokesperson who is questioning why we shouldn’t all benefit from the best financial perks. Filmed across two productions in Slovenia and Mexico City.